Lighting the Way: 100 Years

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• Decoding Truth and Trust in Advertising

In the past one-hundred years, the face of the advertising industry has changed. In the early 1900s, consumers received ads through print and then radio and network television entered the scene. Now with the Internet and cable offerings, consumers see and hear hundreds of messages from businesses and corporations. The Better Business Bureau began in Minnesota in 1912 as a response by advertisers to the often misleading messages they were delivering. This documentary looks at how the self-regulation of advertisements may have saved the industry. Co-produced with the BBB of Minnesota and North Dakota.

Presented by the BBB and
Twin Cities Public Television

The BBB has partnered with Twin Cities Public Television (TPT) to produce a 30-minute historical production about the BBB movement's Minnesota origins, mission, and the fight for the truth in advertising movement - led by progressive business owners in our region. This educational video will be made available for consumer education, and air on TPT in January (and at least 4 times during the year on PBS's Minnesota Channel).

Watch Decoding Truth and Trust in Advertising online.

Watch the Decoding Truth and Trust in Advertising teaser video online. 

TPT Premiere: January 22, 2012
See a schedule of upcoming episodes.